Advisory Services
Every GTA franchised dealership is leaking gross profit it doesn't know it's losing — quietly, every month, regardless of how good the showroom numbers look.
Dryven is the vendor-independent advisor who finds it, builds the recovery plan, and brings the right technology in only where it earns its place. Find the Leak. Fix the Process. Then — and only then — Add the Tech.
Before AI. Before Any Vendor.
Every GTA franchised dealership is leaking gross profit through five operational gaps — quietly, every month, regardless of how good the showroom numbers look. Dryven's Gross Profit Audit finds it and puts a conservative, dealer-specific number on what's recoverable.
Unanswered service and sales calls that never make it back into a follow-up workflow.
Recommended repairs declined at the counter and never re-presented to the customer.
Sales and service leads that sit too long before a human or system responds.
Booked service appointments that never show up — and never get rebooked.
Service calls that end without a booked appointment, leaving demand on the table.
Most of this is recoverable, not theoretical. Dryven's Gross Profit Audit and Recovery Plan is built on conservative benchmark defaults — not inflated projections — so the number you see is one you can act on. It's the starting point for every Dryven engagement, technology decisions included.
The Problem
Missed calls, declined service, slow lead response, no-shows, and weak call-to-appointment conversion all sit in different departments. No single person sees the total — so the gross profit walking out the door every month never gets a dollar figure attached to it.
Consumers are 8× more likely to buy from the first dealership that responds — so stores reach for a tool to close that gap. But a tool layered on top of a broken workflow just automates the leak faster. The process has to be fixed first.
Stale contacts, missing fields, and unverified consent don't just hurt reporting — they hide exactly where gross profit is being lost. Most vendors quote off your CRM as-is. Dryven cleans the picture first, so the recovery number — and any technology decision after it — is built on what's actually true.
On the Floor
Executive language talks about "leak categories." This is what they actually look like on the shop floor.
A customer declines $1,800 in brake work at the counter. Six months later, they trade the vehicle in. Nobody ever followed up.
Twenty-five missed service calls last week. Average RO value: $480. That's real money, not a metric.
Twelve empty service bays Tuesday morning. Advisors standing around. Technicians waiting on work that was never going to show up.
Where the Gross Profit Actually Comes Back
For each of the five leak categories, there's a fix that works in 2026 — but several only pay off once the underlying process and data are in place. Here's the honest read on each.
| Leak Category | Status in 2026 | What It Means for You |
|---|---|---|
| No-Shows → Appointment Scheduling Discipline | Working | 10–15% no-show reduction; 90+ min/day saved per advisor with the right reminder and confirmation workflow. High-confidence fix. |
| Lead Response Delay → After-Hours Response | Working | Moves response from next morning to ~2 minutes. The single largest variable in lead conversion, and the fastest leak to close. |
| Declined Service → MPI Upsell Re-Presentation | Working | Drives gross without adding advisor headcount when declined work is systematically re-presented. Two major platforms production-ready in 2026. |
| Missed Calls → Call Tracking & Follow-Up SOP | Working | Highest-leverage fix in most stores. Almost nobody has a documented follow-up workflow yet — a Dryven 90-day quick win. |
| Call-to-Appointment → Autonomous AI BDC | Foundation Dependent | Strong results once your CRM data and consent status are clean. Without that foundation, the gap between customer expectations and platform performance widens fast. |
| All Five Leaks → Predictive Analytics Dashboards | Foundation Dependent | A CRM health audit and clean data foundation turn a good dashboard into a decision-making tool — not just another report nobody opens. |
What We Do
Every Dryven engagement delivers a documented, measurable gross profit improvement within 90 days. That's not a goal — it's a commitment.
Most stores are losing gross profit across missed calls, declined service, slow lead response, no-shows, and weak call-to-appointment conversion — and no one's measuring it. Dryven runs a structured audit using conservative benchmark defaults and delivers a dealer-specific recovery number with a 90-day plan to close it.
Your current technology stack likely has redundancies you're paying for and gaps you don't know exist. Dryven conducts a structured assessment of your full tech environment and delivers a prioritized 12-month roadmap, tied directly to the gross profit leaks it's meant to close — not generic best practices.
Most dealership CRMs are underutilized, poorly segmented, and feeding any AI tool you add unreliable data. Dryven assesses your CRM health from the ground up — data quality, consent status, follow-up workflows, and lead routing — then identifies where AI enhancements will actually convert to recovered gross profit.
A BDC that runs on manual effort alone can't compete on response speed in 2026 — and every hour of delay is gross profit walking out the door. Dryven designs AI-assisted workflows built around your team — automated first response, lead qualification, and appointment setting, with clear human handoff points that protect your customer relationships.
Choosing the wrong vendor is expensive. Choosing the right one without negotiating the contract is almost as costly. Dryven runs every candidate through the 5-Question Vendor Screen, shortlists the best fit for your store, and negotiates terms and pricing on your behalf.
The person who will drive your AI advantage is likely already on your payroll — unidentified and underutilized. Dryven finds them, defines the role, and launches them on a 90-day activation project with a gross-profit-linked deliverable at the end.
How We Work
Every Dryven engagement — all six pillars — runs through the same five-phase methodology. It's what keeps the work disciplined, vendor-neutral, and tied to a measurable outcome instead of a sales pitch.
Understand goals, interview stakeholders, review systems, and define success metrics.
Assess workflows, identify bottlenecks, map the customer journey, and uncover gross profit leaks.
Develop recommendations, prioritize initiatives, and build the technology roadmap.
Evaluate vendors, confirm business fit, establish KPIs, and reduce implementation risk.
Support implementation, monitor adoption, measure ROI, and optimize performance.
The Dryven Promise: Technology should solve business problems — not create new ones. DRIVE keeps every implementation aligned with dealership objectives, gross profit recovery, and long-term results.
What Happens Next
DRIVE is how Dryven thinks. This is what you'll actually experience as a client, start to finish.
The Dryven Vendor Screen
Every vendor Dryven recommends is assessed against these five questions before the recommendation is made. The right vendor for your store will answer every one of them clearly and confidently.
Reveals whether the vendor acknowledges real-world data quality or assumes demo-environment data.
Reveals whether the AI enforces process in code — or simply floats on top of your workflow.
Reveals whether you'll be notified before a model swap and whether performance benchmarks are retained.
Reveals whether the vendor has thought about protecting your relationship moat — or only about demos.
Reveals whether you retain your data, trained model behaviour, and integration work after the contract ends.
The Dryven Difference
A dealer-specific gross profit recovery number, with a 90-day plan to close it
Vendor-independent recommendations based on what works — not what earns the highest commission
Data usage terms reviewed and understood before any contract is executed
5-Question Vendor Screen applied to every recommendation
Compliance gaps identified before any new technology goes live — not after
Internal AI Builder identified, named, and activated
Documented, measurable gross profit improvement within 90 days — guaranteed
Gross profit leaking out month after month with no number attached to it
Vendor selection based on demos rather than an independent evaluation built around your store's specific needs
Data usage terms signed without independent review or full understanding of the implications
No independent evaluation of vendor compliance or model transparency
Compliance exposure discovered after a regulator or plaintiff finds the pattern
AI talent already on the payroll continues to go unused
Vendor customer success calls with no accountability for ROI
What You Receive
Every Dryven engagement is documented, not verbal. Here's exactly what lands in your hands.
Your dealer-specific recoverable range, broken down by leak category.
A one-page leadership briefing of findings, priorities, and recommended next steps.
A full inventory of your current stack — what's working, what's redundant, what's missing.
A data-quality and consent-status assessment of your CRM, with specific fixes identified.
Every recommendation ranked by gross profit impact against effort to implement.
A sequenced, owner-assigned plan for what gets fixed first, second, and third.
Projected gross profit recovery against the cost of implementation, by initiative.
Vendor-independent shortlists, screened against the 5-Question Vendor Screen.
A 12-month view of what gets built, in what order, and how it ties back to the recovery number.
Canadian Compliance
CASL and PIPEDA create legal obligations for any dealership using automated outreach or customer-data tools. Most vendors don't flag this — because their liability ends at the platform. Yours doesn't.
Requires express or implied consent before any Commercial Electronic Message is sent. Most automated outreach tools don't filter by consent status — they fire on expired contacts. Liability stays with the dealer.
Understanding how your customer data is used — and what protections apply — is a core part of any vendor or technology decision. Bill C-27 will raise the stakes further: penalties up to $25M or 5% of global revenue, plus a private right of action.
What Dryven Does About It
CRM consent audit
Segment by consent type and expiry. Suppress non-compliant contacts before any outreach activates.
Vendor contract review
Every vendor agreement reviewed for data usage and privacy obligations before it's signed.
Who We Are
Trevor Kelly has more than 15 years of experience across automotive, business development, and consultative sales — working closely with dealerships, fixed operations leaders, and service teams to identify the gross profit quietly leaking out of missed calls, declined service, slow lead response, no-shows, and weak appointment conversion.
After repeatedly seeing dealerships invest in technology without the operational structure needed to support it, Trevor founded Dryven to provide a more practical, operations-first approach to AI and technology advisory.
Dryven's advisory approach is supported by a network of contracted specialists in BDC operations, fixed operations, data analytics, and Canadian privacy compliance, available on complex engagements.
20+ years of hands-on BDC leadership. Deep expertise in lead management workflows, AI-assisted lead response, and staff training.
Extensive fixed ops experience spanning single-point stores through 10+ rooftop dealer groups. MPI, service scheduling, DMS integration.
Specializes in CRM data health, contact segmentation, and dealership reporting infrastructure — ensuring AI tools operate on a clean, reliable data foundation.
CASL, PIPEDA, and Bill C-27 compliance advisory. Vendor contract review, data processing agreements, and consent framework design for Ontario franchise dealers.
Get Started
Discovery sessions are complimentary. We'll identify where you're leaking gross profit, find your highest-leverage opportunity to close it, and tell you honestly what we think — no pitch, no obligation.,